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Small businesses face strategic decisions that are unique to their size and industries. i understands how a small business needs information and insights on a variety of topics, including:

  • financing the business
  • creating a growth strategy
  • writing a business plan
  • developing market research and competitive intelligence research & analysis capabilities

From its to its Consulting & Collaborative Services, i has a variety of products and services for the small business.

Market research professionals seek insights into customer and industry behavior. Gathering, analyzing, and presenting that information to make strategic decisions is a complex process. With our training and consulting services, i helps market research professionals discover new tools and techniques & problem-solve project roadblocks.

Competitive Intelligence professionals provide strategic and tactical decision support through analysis and insights of industry and competitor developments. In an ever-changing information and business landscape, they rely on collecting good information and gaining insights in order to give their companies an edge over their competitors. i helps companies and CI professionals develop and build on their CI capabilities, including information collection, analysis, strategy development, and establishing a CI process.

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