CI and MI Capabilities Improvement:
Professional Services Firm
The North American subsidiary of a global services firm faced an increasingly
competitive market. They had a strong understanding of their competitors’ current
positions, but needed to take the extra step to anticipate their competitors’ actions
and positions. They also needed to improve intelligence communications and selected
intelligence functions within their organization.
Consulting Services helped them develop
a deeper understanding of their internal and external
situation, as well as solutions for enhancing their
intelligence capabilities. KiF devised a multi-phase
plan to improve intelligence development, intelligence-sharing,
and intelligence applications. To help them quickly
develop their capabilities, KiF also provided targeted
training and resources to their staff.
Intelligence Training: High
A major high tech firm had been experiencing significant growth and wanted to
maintain their competitive edge. They needed to train new employees across units
and functions on how to identify, gather, manage, and use intelligence information
amongst themselves and with other strategic development units. They also needed
to add intelligence training into their existing professional develop program.
Training Services worked with the company
to assess areas and levels of training and
identify the best delivery method. KiF created
an ongoing, customized, modular
curricula in industry/market analysis, competitive
intelligence, and market research for both new
and established employees. Employees across geography
can now access on-going intelligence training
on site, on line, or in print.
Intelligence Training: Law
In order to enhance the competitiveness of its members, a law association was
interested in offering a competitive and market intelligence professional development
program to one of its regional groups. Levels of CI experience were wide-ranging
among its members, who also served in a variety of functions and law settings.
The association struggled with how they could design and deliver a meaningful
and enlightening intelligence program that could be satisfy its diverse membership.
Training Services conducted a series
of discussions to better understand the backgrounds
and expectations of the associations members.
Based on this understanding, KiF custom
designed a successful one-day program that provided
an overview of intelligence and it’s applications
in the law sector, demonstrated how intelligence
may be maximized in various law practices and
settings, and discussed intelligence management
issues that are specific to law settings.
Competitive Intelligence Training:
Financial Services Firm
A leading financial services firm sought to expand the competitive intelligence
capabilities of their market research department so that they may better support
the firm’s marketing and sales functions. Since the firm has no formal
or centralized intelligence program, these capabilities were not readily available
through in-house training. Time – and successful generation of intelligence – was
of the essence, since the firm’s competitors have been aggressively developing
new products and services for launch in multiple markets, threatening the firm’s
market position in a number of fronts.
Training Services worked with the firm’s
corporate training department and market research
team to establish a timetable, methodology, and
the content for a customized intelligence training
program suited to the firm’s requirements
and to the participants’ functions, experience,
and backgrounds. KiF designed
an intensive, multi-day program to kick off this
initiative and 1) to help our client acquire the
necessary skills and tools to begin generating
effective intelligence and 2) on which they can
build their intelligence capabilities. Through
the KiF intelligence
training program, the market research team was
immediately able to develop a deeper understanding
of their competitive environment and issues, apply
their new intelligence skills, and more effectively
support the firm’s marketing and sales functions.
Competitive Intelligence Research
Training: Internet Services Firm
A leading internet services company lacked intelligence research skills, techniques,
and tools to generate usable “raw material” for generating good intelligence.
The firm also lacked a corporate library or formal research or information management
function, and there were no plans to establish these functions or positions.
This requires that research is acquired or conducted by each department; and
each department faced the challenge of balancing their need for good intelligence
information with other responsibilities of their function. They needed to conduct
intelligence research more knowledgeably, effectively, and efficiently.
Training Services worked with the firm’s
management to outline an effective custom training
program that satisfies their need to generate good
intelligence research without consuming too much
time and effort. KiF designed
an intelligence training program that focused on
research best-practices; professional search techniques,
technology, and tools; and continuous skills development. KiF applied
cases and examples that were specific to the industry
and issues that were relevant to the client, thus
enhancing the participants’ intelligence
and industry awareness, and conferring real-world
applications to our training. As soon as during
the session, the participants were able to apply
their new knowledge to generate immediate, useable
results regarding key competitors.