Competitive Intelligence Research
Training: Internet Services Firm
A leading internet services company lacked intelligence research skills, techniques,
and tools to generate usable “raw material” for generating good intelligence.
The firm also lacked a corporate library or formal research or information management
function, and there were no plans to establish these functions or positions.
This requires that research is acquired or conducted by each department; and
each department faced the challenge of balancing their need for good intelligence
information with other responsibilities of their function. They needed to conduct
intelligence research more knowledgeably, effectively, and efficiently.
Training Services worked with the firm’s
management to outline an effective custom training
program that satisfies their need to generate good
intelligence research without consuming too much
time and effort. KiF designed
an intelligence training program that focused on
research best-practices; professional search techniques,
technology, and tools; and continuous skills development. KiF applied
cases and examples that were specific to the industry
and issues that were relevant to the client, thus
enhancing the participants’ intelligence
and industry awareness, and conferring real-world
applications to our training. As soon as during
the session, the participants were able to apply
their new knowledge to generate immediate, useable
results regarding key competitors.