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KNOW! CASE STUDIES

Retail Industry


A North American-based office furniture and supplies manufacturer wanted to expand its presence in Europe. The company believed that more Europeans were working from home offices and wanted to attract those customers. They lacked the intelligence capabilities to assess the general market for home office furniture and supplies for each country, as well as lacking the research capabilities to obtain demographic and economic development information about each country.


in’s Consulting Services investigated the market for home office furniture and supplies in each European country. Using that market research data, population growth projections, and economic development data, i assessed each country’s potential market and recommended an expansion strategy.

 

 

 

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