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KNOW! CASE STUDIES

Internet Services Industry


A leading internet services company lacked intelligence research skills, techniques, and tools to generate usable “raw material” for generating good intelligence. The firm also lacked a corporate library or formal research or information management function, and there were no plans to establish these functions or positions. This requires that research is acquired or conducted by each department; and each department faced the challenge of balancing their need for good intelligence information with other responsibilities of their function. They needed to conduct intelligence research more knowledgeably, effectively, and efficiently.

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in’s Training Services worked with the firm’s management to outline an effective custom training program that satisfies their need to generate good intelligence research without consuming too much time and effort. i designed an intelligence training program that focused on research best-practices; professional search techniques, technology, and tools; and continuous skills development. i applied cases and examples that were specific to the industry and issues that were relevant to the client, thus enhancing the participants’ intelligence and industry awareness, and conferring real-world applications to our training. As soon as during the session, the participants were able to apply their new knowledge to generate immediate, useable results regarding key competitors.

 


 

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