Information Professional Transitioned
into CI Functions
An information/market research professional wanted to transition into competitive
intelligence, but didn’t know how to assess his transferable skills, devise
a plan for developing essential CI skills, and sell his experience to prospective
Advisory Services helped this information/market
- Conduct a skills assessment
- Establish professional goals
- Outline current intelligence practices, expectations,
- Prioritize his development needs
- Develop his skills through resources and training
- Position himself during the interview process
Within months, our client successfully landed
a position as the manager of the CI unit in a services
firm. To help him further establish himself, we
continued to help him transition into his new role
as internal CI expert and advisor.
Expansion & VC Funding:
Small Professional Services Firm
A small service business wanted to expand its market presence and possibly apply
for venture capital/angel investment. Understanding competitors and industry
pressures was critical to creating its growth strategy.
Knowledge inForm Consulting
Services assessed the company’s
current situation and strategy. KiF provided
training, analytical frameworks, and other
resources to help this small company understand
its industry forces and dynamics, develop competitor
awareness, as well as improve its market research
methods and analytical tools. KiF also
provided Advisory Services to address on-going
strategic and tactical developments.
Business Advisory Service:
Publishing and Consulting Firm
A growing publishing and consulting firm was confronting a number of issues relating
to business development and growth. It faced few direct competitors and it enjoyed
satisfied clients; however, it faced challenges relating to generating new business
opportunities efficiently, balancing product mix and project load, and establishing
a direction for the company.
Through a series of teleconferences Knowledge inForm’s
Advisory Services worked with the head of the firm to better understand the key
issues and decisions facing the company and its management. KiF worked
with the firm over the course of a few weeks to help get the firm back on track. KiF helped
firm management prioritize its issues, address some immediate issues, and provided
strategic and tactical recommendations for marketing, lead generation, and partnership
development. KiF also
identified a series of blind spots and assumptions that were preventing the managers
from more clearing seeing the opportunities presented to the firm.
Advisory Service for CI Knowledge
Management System: Energy Company
The intelligence unit of an energy company designed a robust intelligence knowledge
and content management system that was to be a showcase for its intelligence
process enhancement. In its final phase, it confronted a number of issues relating
to intellectual property, content policy, archiving, and other matter which had
not been previously considered and would have significant impact on the success
of the system. The project was slated for launch in a matter of weeks and the
intelligence unit required solutions that could satisfy various stakeholders
and fulfill the intent of the effort.
Advisory Service worked with the intelligence
unit manager to assess the various issues confronting
the project, taking into consideration the project
timeline, intent, expectations, user requirements,
and other key factors. KiF provided
recommendation that addressed intellectual property
concerns and helped establish content management
policy. KiF also
devised a phased-in solution that allowed the project
to launch successfully and on schedule. The client’s
intelligence knowledge and content management system
was able to fulfill its function, while the unit
made the required modifications over time.
Strategic Advisory Service:
Research Services Firm
An established research services firm faced significant new competition, as clients
and prospects shifted the types of services they require. The firm was struggling
with understanding its competition and its new competitive dynamics, positioning
itself in this new environment, as well as with finding better ways to generate
leads and appeal to prospects.
Through a series of sessions, Knowledge inForm’s
Advisory Service worked with the firm’s general manager to enhance
her understanding of her new competitors, the competitive dynamics, and practices.
She was able to better assess her firm’s environment; understand her competitor’s
position, strategy, and tactics; and differentiate her firm from the competition.
This enabled the firm to carve out a more robust strategy, establish a more stable
position in the marketplace, and market itself in a way that more clearly communicates
its value proposition to its prospects.