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  • Knowledge inForm, Inc. Announces Partnership with Insight Marketing Systems

    QUINCY, Ma. – September 6, 2006 – Knowledge inForm, Inc. is pleased to announce today that it has partnered with Insight Marketing Systems (IMS) to provide enterprise content management consulting services to complement IMS’ Research Reporter, an information management software system for market research professionals.

    “Research Reporter is the world’s leading market research management system. We believe its complete and integrated focus on the research function can significantly enhance the value of an organizations market research,” said Samantha Chmelik, Principal, Knowledge inForm. “We have examined multiple content management systems and found Research Reporter to be an advantageous solution for research departments. We are pleased to have a formal relationship with Insight Marketing Systems to optimize the Research Reporter implementation process for their and our clients.”

    “One of the key attributes to ensuring the success of any Research Reporter implementation is having people involved who understand not just the MR process but also the relationship between information architecture and accessibility” said Daryl Maloney McCall, VP Sales and Marketing, Insight Marketing Systems. The Knowledge inForm consultants all have significant experience in this area, helping companies develop their market intelligence capabilities, skills that complement the Research Reporter implementation process”.

    Knowledge inForm and Insight Marketing Systems will provide a complete enterprise content management implementation process. Knowledge inForm will conduct the initial information audit, aid in the software customization process, and craft the software launch strategy. Insight Marketing Systems will install and customize Research Reporter, as well as consult on the software launch strategy.

    The companies will be co-exhibiting at the following conferences:
    AMA Marketing Research Conference in Chicago, September 10 thru 13
    The Market Research Event in Los Angeles, October 22 thru 26

    About Insight Marketing Systems
    Since its inception in 1992, Insight Marketing Systems has been working with a broad range of enterprises to improve the speed and effectiveness of their marketing information. In 1999, using a combination of competencies in marketing research, strategic planning and systems development, Insight Marketing Systems developed Research Reporter, a marketing information management system that provides large and mid-range enterprises with the ability to:


    •Control access to and re-use content-rich information
    •Track and communicate information on multiple projects
    •Automate project processes

    Research Reporter was released in February 2001, and has since been adopted by a broad range of large and mid-sized enterprises around the world.
    More information is available at www.researchreporter.com.

    About Knowledge inForm, Inc.
    Knowledge inForm, Inc. is market intelligence and competitive intelligence consulting and training firm that helps companies:

    • integrate research results and corporate strategies,
    • create enterprise content management systems, and
    • train employees in market intelligence and competitive intelligence tools and techniques.

    Knowledge inForm assists companies in developing and managing competitive information and intelligence assets to minimize risks, identify opportunities, and develop strategies aligned with market and competitive developments and realities. Through downloadable electronic Know!Books, seminars, and consulting services, Knowledge inForm helps business professionals guide their companies through various stages of development to maximize their understanding of their industries, competitors, and customers. More information is available at www.knowledgeinform.com.

  • Knowledge inForm, Inc. Announces E-Book Licensing Agreement with Gale Virtual Reference Library.

    QUINCY, Ma. – June 27, 2006 - Knowledge inForm, Inc. is pleased to announce today that it has licensed its series of electronic books to Gale Virtual Reference Library, Thomson Gale’s platform for delivering electronic reference material. The e-books cover popular management and business topics, including market research, competitive intelligence, and business financing. Gale Virtual Reference Library delivers electronic reference materials in a convenient, easily searchable, downloadable format.

    “This is the leading edge of business reference books and guides. For professionals, accessing the right information when and where they need it is critical. By using Gale Virtual Reference Library, users can find and download information and content they want at any time, without shipping costs or delays, and apply knowledge from the e-books quickly and efficiently” said Samantha Chmelik, Principal, Knowledge inForm. “Our e-books offer the flexibility and convenience business users need. People can learn about current business practices, resources, and ideas faster –without the limitations of traditional print publishing. Since the books are digitally stored, users can also access or bring reading selections on business travels or from office to office.”

    The Knowledge inForm e-books are under the Know!Books Press imprint. Current titles in Gale Virtual Reference Library include:

    • The Entrepreneur’s Showcase: Market Research for Small Businesses & The Woman Entrepreneur’s Guide to Financing a Business
    • Know! Competitive Intelligence: Published Source and Human Source Collection
    • Know! Market Research & Analysis: Fundamental to Advanced Techniques.

    Written for the entrepreneur or small business person, The Entrepreneur’s Showcase: Market Research for Small Businesses & The Woman Entrepreneur’s Guide to Financing a Business provides an overview of the market research process, outlines various types of business research, presents project management techniques, and discusses the various methods for financing a business.

    Know! Market Research & Analysis: Fundamental to Advanced Techniques describes the market research topics and techniques needed by any business or industry to examine and analyze its market. The areas of research covered include: the Marketing Mix, customers, competitors, industry/market, and vendors/suppliers.

    Know! Competitive Intelligence: Published Source Collection and Human Source Collection is geared to help business researchers and research managers develop solid research methods towards developing intelligence. Covering the two main types of competitive intelligence research, these guides present the purposes, applications, process, and techniques for each type of research, as well as practical tips for gaining an edge in intelligence research.

    About Knowledge inForm, Inc.
    Knowledge inForm, Inc. is market intelligence and competitive intelligence consulting and training firm that helps companies: integrate research results and corporate strategies, create content management systems to organize research data and reports, and train employees in market intelligence and competitive intelligence tools and techniques. Knowledge inForm assists companies in developing and managing competitive information and intelligence assets to minimize risks, identify opportunities, and develop strategies aligned with market and competitive developments and realities. Through downloadable electronic Know!Books, webinars, seminars, and consulting services, Knowledge inForm helps business professionals guide their companies through various stages of development to maximize their understanding of their industries, competitors, and customers. More information is available at www.knowledgeinform.com.


  • SLA AND CLICK UNIVERSITY ANNOUNCE COMPETITIVE INTELLIGENCE CERTIFICATES PROGRAM
    Courses Developed by Knowledge inForm Will Advance Info Pros as Strategic Assets

    Baltimore, Maryland, USA, 13 June 2006 - The Special Libraries Association (SLA) will offer SLA members three new competitive intelligence (CI) certificates through Click University, the first and only online learning system for post-graduate, practicing librarians and information professionals. The CI certificates program will consist of three different levels of curriculum so that information professionals may choose their courses based on their function within their organizations.

    SLA will work in partnership with Knowledge inForm drawing on the intelligence, research, and training expertise of its principals Cynthia Cheng Correia and Samantha Chmelik to design and develop the program. A blended learning approach, combining online modules with instructor-led classroom training, will be incorporated into all three certificates. Courses will begin in late 2006 and will be open to those working towards a CI certificate as well as to those SLA members who wish to take occasional courses to enhance their professional development and expertise.

    The programs will be appropriate for seasoned CI professionals as well as library and information science (LIS) professionals that are not currently performing a CI function. A third certificate will be a dual certificate combining the two.

    ”Click U is celebrating its one year anniversary this week, and I am so thrilled that we are now offering programming that puts CI training and the CI certificates within reach of SLA members,” said SLA CEO Janice R. Lachance. “SLA members want and need high quality training provided by experienced professionals. They also need curricula designed specifically to enhance their capabilities. In this particular realm, they also can expect the necessary theoretical and practical components to CI training that we strive to offer to SLA members through Click U. It is through participation in programs like the Click U CI Certificates Program that our members will be seen as the valuable and indispensable assets that they can be.”

    About SLA
    The Special Libraries Association (SLA) is a nonprofit global organization for innovative information professionals and their strategic partners. SLA serves more than 11,000 members in 75 countries in the information profession, including corporate, academic, and government information specialists. SLA promotes and strengthens its members through learning, advocacy, and networking initiatives. For more information, visit us on the Web at www.sla.org.

    About Click University
    Click University is an online learning community focusing on continuing professional education for knowledge workers around the world. Click is primarily designed to train librarians and information professionals in core skills such as software and technology use; management, communications, and leadership strategies; and effective practices and methods for the collection, sharing, and use of information and knowledge in the modern working world. For more information about Click U., go to www.clickuniversity.com.

    About Knowledge inForm
    Knowledge inForm, Inc. is a training and consulting firm specializing in competitive intelligence and market intelligence. Knowledge inForm assists companies in developing and managing competitive information and intelligence assets to minimize risks, identify opportunities, and develop strategies aligned with market and competitive developments and realities. Through downloadable electronic Know!Books, webinars, seminars, and consulting services, Knowledge inForm helps business professionals guide their companies through various stages of development to maximize their understanding of their industries, competitors, and customers. More information is available at www.knowledgeinform.com.

  • Knowledge inForm, Inc. Unveils New Series of Market Research and Business Skills Webinars

    QUINCY, Ma. - August 30, 2005 - Knowledge inForm, Inc. unveiled its new series of training webinars for market research and business professionals, designed to support their continuous professional development, at all experience levels. The hour-long sessions include a variety of market research and business-related topics; instructional materials, reference guides, case studies, best practices, and question-and-answer segments are used. The online format enables business professionals to develop their market research and business skills at a location convenient for them.

    The market research webinars are targeted towards marketing professionals at all experience levels and small business professionals who need to learn about marketing and market research to grow their businesses. Current topics include:

    • Market Research Techniques: Position and Promotion
    • Market Research Techniques: Price
    • Market Research Techniques: Product
    • Who Are You? Using Segmentation to Identify and Analyze Customers

    The business skills webinars are targeted towards any business professional who needs to gain proficiency in a particular area. Current topics include:

    • Know! Project Management
    • Know! The RFP Process: From Writing the RFP to Evaluating Vendors
    • Website Metrics: How to Evaluate the Success of Your Website
    • What Do You Want to Know? How to Design an Effective Survey

    These market research and business skills webinars are designed to complement Knowledge inForm's customized consulting, training, and advisory services. Participants can register for webinars and find new titles in the Know!Products section of the company's website, www.knowledgeinform.com.


  • Knowledge inForm, Inc. Unveils New Series of Competitive Intelligence Webinars

    QUINCY, Ma. – August 4, 2005 – Knowledge inForm, Inc. unveiled today its new series of webinars for competitive intelligence, the only series of competitive intelligence webinars designed to support the continuous development of competitive intelligence skills, resources, and practices for all levels of CI professionals. The hour-long sessions feature a range of intelligence-related content and learning components, including step-by-step instructions, reference guides, cases, best practices, current issues, and opportunities for posing questions. The online format enables business professionals to develop their competitive intelligence capabilities from the convenience of their desktops.

    This on-going series will enable the competitive intelligence professional to develop competencies and awareness according to their needs. “Evolving competitive landscapes and dynamic intelligence resources pose challenges to professionals and businesses in staying on top in the marketplace,” said Cynthia Cheng Correia, Principal. “We’ve designed flexible programs for professionals and organizations to help them achieve this, and the responses for CI webinars we’ve conducted have been very enthusiastic.”

    The intelligence webinars are targeted towards various levels and functions of competitive intelligence practice, including competitive intelligence researchers, analysts, managers, information professionals, marketing specialists, and general business professionals. Current topics include:

    • CI and MI: Functions & Cross Functions
    • CI-ing the Landscape: Monitoring Your Industry & Competition
    • Competitor Profiling
    • Intro to CI Analysis
    • New Tools & Trends in CI Research
    • Online CI Research: Revving Up the Search Engines
    • Published Source Collection for Analytical Applications
    • Trade Show Intelligence

    These competitive intelligence webinars are designed to complement Knowledge inForm’s customized consulting, training, and advisory services. Participants can register for webinars and find new titles in the Know!Products section of the company’s website, www.knowledgeinform.com.


  • Knowledge inForm, Inc. Announces Upcoming Webinar of The Woman Entrepreneur’s Guide to Financing a Business

    QUINCY, Ma. – June 27, 2005 – Knowledge inForm, Inc. announced today its upcoming webinar: The Woman Entrepreneur’s Guide to Financing a Business, to be held on July 27, 2005 at 1 PM EST. The Woman Entrepreneur’s Guide to Financing a Business webinar answers key questions women have about building their businesses; explains four methods of financing a business: Self-Financing, Debt Financing, Equity Financing, and Grants and Awards; and presents a series of case studies.

    “Creating a financing plan for your business is critical for entrepreneurs. Few tools exist to both teach financial concepts and apply them to entrepreneurial business situations. Entrepreneurs also face heavy time constraints, so the webinar is the perfect solution,” said Samantha Chmelik, Principal. “Connecting with other business owners and hearing about their situations establishes networks between entrepreneurs and enables them to learn about real world solutions to their financing questions.”

    The Woman Entrepreneur’s Guide to Financing a Business webinar discusses the pros and cons of different financing methods in the context of real-life case studies. Registrants also receive a complimentary copy of the Know!Book, The Woman Entrepreneur’s Guide to Financing a Business. Participants can register for the webinar at the company’s website, by clicking here.


  • Knowledge inForm, Inc. Announces Publication of The Woman Entrepreneur’s Guide to Financing a Business

    QUINCY, Ma. – June 2, 2005 – Knowledge inForm, Inc. announced today the publication of The Woman Entrepreneur’s Guide to Financing a Business. A part of Knowledge inForm’s General Business Know!Books series, The Woman Entrepreneur’s Guide to Financing a Business answers key questions women have about building their businesses and explains four methods of financing a business: Self-Financing, Debt Financing, Equity Financing, and Grants and Awards.

    “With so many women entrepreneurs and so few financial educational tools specifically available for women business owners, we are pleased to offer this book to help women understand their financing options, develop their financing strategy, and support their businesses,” said Samantha Chmelik, Principal. “As a women-owned business, we are especially aware of the financing questions facing entrepreneurs in general and women entrepreneurs specifically.”

    The Woman Entrepreneur’s Guide to Financing a Business discusses the pros and cons of different financing methods, as well as tips for improving the woman entrepreneur’s chances of obtaining specific types of financing. A resource list for women-owned businesses is also included. The Woman Entrepreneur’s Guide to Financing a Business can be downloaded at the company’s website, www.knowledgeinform.com.


  • Knowledge inForm, Inc. Announces Launch of Market Research E-Books Series

    QUINCY, Ma. – June 2, 2005 – Knowledge inForm, Inc. announced today the launch of its series of electronic books to help companies conduct effective market research. The four books are a part of the Market Research Know!Books series, and feature modular content geared toward the experience and needs of the business professional: fundamental, intermediate, and advanced market research techniques, and project management tools used to conduct market research projects.

    “For many business professionals, accessing the right information when and where they need it is critical. With Know!Books, users can download information they want any time of the day or night, without shipping costs or delays,” said Samantha Chmelik, Principal. “Because Know!Books are electronically published, they can give professionals information about current business practices, resources, and ideas faster –without the delays and limitations of traditional print publishing. Since they are digitally stored, our users can access or bring the books on business travels or from office to office.”

    The four books in the market research series are: Know! Market Research for Small Businesses and Start-Ups, Know! Market Research – The Fundamentals, Know! Market Research – Intermediate, and Know! Market Research – Advanced. The series features The Market Intelligence Circle, a framework that helps professionals easily understand key market forces.

    Written for the entrepreneur or small business person, Know! Market Research for Small Businesses & Start-Ups provides an overview of the market research process, defines various types of research, and shows how to conduct a market research project from beginning to end. Sections include: designing a research project, harnessing research resources, defining types of research, and presenting research results.

    Know! Market Research & Analysis – The Fundamentals describes the elemental market research topics and techniques needed by any business in any industry to begin their exploration of their market. These initial areas of research are: customers, competitors, industry/market, and vendors/suppliers.

    Know! Market Research & Analysis – Intermediate describes the next level of market research topics and techniques needed by any business in any industry to begin their exploration of their market. These areas of research are: place/position, price, product, and promotion.

    Know! Market Research & Analysis – Advanced addresses Customer Communication -- the most complex and most critical level of market research topics and techniques needed by any business in any industry to explore its market. The essential purpose and ultimate goal of market research is to discover the unmet needs of the customer. The tools used to uncover these problems include: surveys, focus groups, voice of the customer, usability studies, and test markets.

    Know!Book purchasers also receive a half-hour of consulting by email on their Know!Book topic, which is valid for use within 30 days of purchase. The books are part of the company’s Market Research/Market Intelligence suite of products and services, which include: Know!Books, downloadable publications available at the company’s website www.knowledgeinform.com, webinars, in-house training, and consulting services.


Contact:

in
Cynthia Cheng Correia
Tel: 617-479-7862
Email: info@knowledgeinform.com

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