GET IN THE KNOW!:
| Why Knowledge inForm?
- We focus on key functions and tools
that help your business minimize risk and maximize
Through our training and consulting
services in market research
and strategy training and consulting
services, we help you understand where and how
you can make money and grow your business. Through
competitive intelligence training
and consulting, we help you understand where
and how your competitors are
making money and growing their businesses.
- We offer flexible training services
You meet deadlines, satisfy client
expectations, and hit performance targets –
and that’s just what you do at the office.
Moreover, the demands, expectations, and pace
of business only grow. Knowledge
gives you tools and helps you to know more about
your market and your competitive space quickly,
efficiently, and when you want. Our modular
approach to learning topics allows you to target
areas that you need to build upon, without spending
time on sections you already know. Our delivery
formats allow you to shape your training according
to your schedule, scope of learning, and budget.
- We value our client relationships
and strive to understand your needs.
Learning should be continuous and
should suit your specific needs. Our Know!Books
include follow-up consulting and learning
opportunities with Knowledge
professionals. Our custom training and consulting
are just that custom. We understand
that your business questions and issues are
unique, and that most books and other packaged
training products and services are not designed
to support you. Our consultants and trainers
are business professionals and instructors
who are active in education, business and
and research. We understand current issues,
practices, and tools for business, and believe
that your training should be designed for you.
Do you offer customized training services and products?
is built upon the philosophy of delivering
products and services that are designed to
suit our clients.
We're invested in your success and we
meet you where you're at. From Know!Books
to Webinars to seminars to custom consulting
and training, we offer a range of training
process advisory & design solutions to
suit your interests, schedule, learning preferences,
Where do you hold your seminars?
offers on-site seminars tailored to our clients'
specific needs. We also conduct Web-based
(Webinars) for professionals who want convenient
training at a minimal cost. Occasionally,
hold seminars through professional associations.
These seminars are open to both members and
non-members. Please visit Know!News
for a list of upcoming seminars and speaking
- They're online.
You can access it when you need it, where you
need it. With our Know!Books,
you can download the information you want any
time of the day or night, without shipping delays.
- They're searchable.
Unlike print publications, our Know!Books
can be searched by using the Find
feature in your Acrobat Reader. You can save
time by locating the content you want —
simply type the keyword or phrase you're
looking for. There is no need to visually scan
the document, the table of contents, or the
- They're easy to store…and
We know for many business professionals, paper
clutter can be a challenge in our fast-paced,
information-based environments. Our Know!Books
help you minimize paper clutter through digital
storage. Portabilitiy is another benefit to
You can bring it with you on your business travels
or from office to office.
- You get current content fast.
are electronically published, we can give you
information about current business practices,
resources, and ideas faster without
the delays of traditional text publishing.
- If you need a hardcopy, it's
are the best of both worlds: you can enjoy the
benefits of digital content and know that you
can print it out whenever you like.
- They're concise and on point.
With our Know!Books,
you get what you need to know to get started
quickly, without extraneous material that can
slow you down. Many business publications
very good at telling you about
a topic, but often aren't very good at
showing you how to
conduct and implement for results. Know!Books
are designed to tackle your real-world issues
and questions practically and effectively.
- They're electronic.
electronic format enables you to download, search,
and browse content quickly. And they give many
- They include Knowledge
With your Know!Books
purchase, you not only get a product, but you
gain expertise. We believe that our products
and services should deliver the most and that
custom learning is key to the application
content. With other business books, your learning
ends with its last page. At Knowledge
we understand that your business learning
stop there and that you have individual issues
and questions. We've designed our products
and services to help you learn what you need
With each Know!Book
you purchase*, you receive a half-hour of consulting
by email on your Know!Books
topic, which you can use anytime within 30 days
of your purchase. When you purchase your Know!Book,
you will see a special email address on the
second page of your Know!Book,
which you can use to access your consulting
service. We suggest that you review your Know!Books
prior to using your consulting service in order
to make the best use of your time.
* Consulting for up to two identical titles
Are your publications available in print?
In order to fulfill our aim to deliver our
products to you On line. On point. On
and Webinars are available electronically. We
do develop on-demand, print-formatted material
as a part of our custom consulting and training
services, should our clients prefer.
How do you select your topics?
We offer products and services about the topics important to business professionals like you. The topics and information in our training and consulting are selected to support your business development, growth, and success. We do value feedback from our clients regarding the topics that you consider essential to the success of your business.
What is Competitive Intelligence? And how does it benefit my business?
Competitive intelligence (CI) has existed
since the dawn of commerce and wherever there
is business competition. As practiced by leading
companies worldwide, it is more than simply
keeping an eye on your competitor. Over the
past couple of decades, CI has become a formal
discipline, with powerful tools, methods, and
processes that offer businesses more effective
ways to understand their competitive environments
and to minimize their risk.
Today's increased pace of business, globalization,
and other factors mean that CI is more important
than ever before. Competitive intelligence can
- Understand and anticipate potential risks or opportunities for you and your rivals.
- Gain insights about your competitor's operations,
strategies, and tactics.
- Support your company's strategic and tactical
competitive intelligence products and services
are designed help you better understand CI and
effectively apply it to gain or maintain your
What is Market Research? And how does it benefit my business?
Market Research is a deceptively simple concept, usually defined as research conducted to understand the needs of the market. Traditionally, market research focuses on the customer; it tries to identify:
- Demographic & psychographic characteristics
- Behavior drivers
- Price sensitivity
- Opinions about products & services
Now market research must incorporate information about new technologies, competitive pressures, industry changes, and globalization to truly understand what is driving a market. Unless you understand how & why your customers purchase products/services AND how & why your competitors make their products/services, your own strategic plans may not be able to effectively guide your company to success.
Knowledge inForm's market research products and services are designed to help you evolve your market research projects from market research to market strategy.